Category at a glance

82

technologies in this category

0.50%

of sites use a tech in this category

Ad Servers and dynamic creative optimization engines allow advertisers to serve banners and display ads across the internet, measure ad performance and serve ads. Dynamic creative optimization engines allow advertisers to alter and personalize creative in realtime, serving the right message to the right person. An Ad Server is required to serve ads on Ad Networks and Ad Exchanges.

Ad Server / DCO Marketshare

Category Share

Fortune 500 Share

Internet Retailer 500 Share

Top Technologies

Name Category Marketshare Fortune 500 Marketshare IR 500 Marketshare
DoubleClick Ad Serving 37.43% 38.05% 33.02%
OpenX 9.41% 4.89% 6.16%
DoubleClick Floodlight 5.79% 16.85% 17.35%
ADTECH 4.81% 2.72% 3.36%
MediaMind 3.90% 3.26% 3.92%
24/7 Media Open AdStream 3.84% 2.18% 3.36%
Zedo 3.84% 1.63% 2.24%
SMART AdServer 3.47% 1.63% 1.68%
DoubleClick Site Tagging 3.25% 6.53% 7.28%
MyBuys 3.09% 1.63% 1.68%