Category at a glance

148

technologies in this category

51.70%

of sites use a tech in this category

Analytics and business intelligence tools allow site owners and businesses to capture, maintain and organize information related to how customers interact with websites. Analytics tools may provide dashboards and custom reports to help business owners learn more about site trends, traffic and visitor behavior. Analytics and BI tools are more advanced than standard visit counting widgets in that they allow site owners to track behavior across multiple visits.

Analytics & Business Intelligence Marketshare

Category Share

Fortune 500 Share

Internet Retailer 500 Share

Top Technologies

Name Category Marketshare Fortune 500 Marketshare IR 500 Marketshare
Google Analytics 49.34% 44.62% 33.50%
Facebook Insights 9.01% 4.65% 9.09%
Google AdWords Event Tag 7.47% 6.44% 15.48%
Quantcast 6.41% 5.94% 5.76%
Adobe SiteCatalyst 4.20% 20.60% 13.32%
Yandex Metrica 2.58% 0.06% 0.07%
CNZZ Stats 2.06% 0.02% 0.00%
ChartBeat 1.70% 1.09% 3.09%
Wordpress Stats 1.45% 0.41% 0.23%
Gemius 1.36% 0.04% 0.03%